apel

We were excited to show our versatility over different languages when we collaborated with Australia Physical Education & Living Group for various collateral promoting their brand and events. This digital information booklet for their International Junior Tennis Camp featured images of the clients own children to help give the feeling of ownership of the design to our client. MAD also supplied some of the purpose taken photographs, with the use of stock imagery also involved. The design included an adaptable infographic for the various camp options available, using the progressing colour scheme of the client’s existing logo to enhance brand recognition and association. This also helped to brighten the document to make it appealing to the children who would be involved, as the main target market for the look of this booklet was the competitive parents that required convincing of their child’s participation. We then translated the text into Korean, adjusting the page layout to suit. We are proud to support multiculturalism, so appreciated the opportunity to expand into the international design market and showcase our skills with a completely different style of font.