redline ceilings

We were approached by an experienced tradesman that was in the process of starting his own business, to create new branding collateral for this new venture, Redline Ceilings.

He was after a bold design to catch the eye with a modern red and black colour scheme. We created a text based logo, with the red line having blends to represent one of the tools of his trade, the auto levelling laser. For his cards we decided to go with the hero shot of his logo with the black background to help the red pop. The rear has an easy to read layout, using the white space around the text to give a modern feel, that is also aided by the clean font. He decided to have the email flash with a dark background to help draw attention to his branding in an email feed, with the font left justified to create a nice diagonal for the ending of the text, which ties in with the diagonals on the business card. We also tailored his logo to suit a square layout for social media use.