royal flush gyprock services

Our clients brief for his branding was simple. Play on the name 'Royal Flush', the best possible hand available in poker, combined with a tool of the interior construction trade to create a modern, classy feel for his target market of upperclass clientele.

We went with a minimal crown icon to play on the royal name, the spikes of which are plasterer’s flushing tools, as well as including the hand of golden playing cards to reinforce the implied connection to the card game. The clean font, combined with the icon, allows the modern feel the client requested

We then suggested using an image for the background of his business card, to enhance the feeling of ownership towards his designs as well as showing off some of his work. Continuing the bright gold colouring of the icon for the font, it vividly contrasts the black background, working well to highlight the information on the rear side which continues the minimal style in layout on a plain black backing.