nalhn research strategy guide

MAD were approached by the NALHN after recently completing a conceptualising project together, this time requiring the design and manufacturing of a Research Strategy Guide to outline their endeavours for the future.

There was a vast and varied target market, so we decided a modern, minimal layout promoted the supplied high quality images of their staff, ensuring a personal touch to a rather corporate subject and helping the document become more relatable to a public audience. The complimentary blue (which represents confidence, trust and progress) and orange (which represents approachability, clarity and warmth) colour scheme works well to add more interest to the document without overpowering the imagery, the white font illuminating off the darker blue background to ensure the all important text remains prominent.

We worked closely with the client to meet their tight deadline, manufacturing a saddle stitched print run of this document for their event using a mid-weight gloss paper stock which helped the images and white text get maximum visual clarity and brightness.